Different categories of shadow effect
Drop shadow: Drop shadow helps to make the object look as if it is slightly raised above from the background or looks almost floating. This may also give the specific object a faint glow. This technique is heavily used by eCommerce retailers to display their respective online product photos.
Natural shadow: Natural shadow refers to an image that is edited to create the visual effect that the object has cast a shadow on the background. The photo editor can decide on where the imaginative light is coming from and cast the shadow according to that. This makes the object looks like as if they were sitting on a surface.
Existing shadow or cast shadow: Sometimes you may have a photo that has natural shadows in it. However, you need to edit it and recreate a different background. In this scenario, what you can do is that you can preserve the naturally occurring shadow with the correct levels of opacity and transparency.
Floating shadow and reflections: Floating shadow and floating reflections are yet other types of shadow effect. These are used when you need to create a shadow for an object that isn’t on solid ground or appears to be floating in space or when you need to have a shadow cast over a hole. This yet another commonly used shadow service on eCommerce product photos, along with a white background.
How shadow effect is added to images
Essentially, you are creating a gray or black shape that matches the shape of the subject of the photo for drop shadows. Soften the edges of the gray or black shape after that. This makes the shadow appear more realistic and natural.
It is mandatory to maintain accurate proportions between the shadow and the object. Any discontinuation can make your image look rather unrealistic and can make customers to seek products from your competitors.
The angle at and direction from which the light is shining must also be consistent, in a scenario when you’re creating multiple shadows in the same image.
However, the shadow itself may need to be altered to some degree too. As shadows are darker when the light is closer to an object, and it is lighter when there is more distance between the light and the object.
The purpose of these shadows is to show the relation between the object and the background regardless of the background is digitally added or not. This results in a much more natural-looking and image that in turn, can make customers more likely to buy your products.
Drop shadow at Clipping Path Experienced
We approach each project individually, working to best understand your needs and goals as we know that each shadow effect is different, and every brand is different too.
With years of experience and expert editors, no matter how simple or complex, how large or small your order may be, you will always receive the individual attention we provide to each of our clients.