How to edit and optimize product photos to use online
There are so many different ways to optimize your product photos. As it is directly related to our ecommerce and product photo-editing services, here are some of the things we offer that is sure to bring you the most success in selling online:
Quality: As online customers are growing day by day, the competition also grows exponentially. It is a must to have high-quality, realistic-looking product photos that generally makes your product more attractive to potential buyers.
Most of consumers nowadays want to see products on a plain background, but there are still some who want to see the product in context. So it is wise to deliver both.
Say you need to edit photos with color variations of a single product. In this case make sure that the edited images match what customers will receive in real life. Trying to sell apparel but no budget for live models ? Simply use a ghost mannequin to give it shape and volume minus the hassle.
Consistency: Nowadays, many online consumers are into comparative shopping, and not just by price. Having a consistent visual representation of your products makes it easier for customers to compare them. Sometimes only removing the background and using a white background can create that consistency.
Additionally, centering, straightening and rotating the product can provide more views to build confidence in the buyer’s decision on whether they want to buy that specific product.
File size: File size can play a major role when it comes to SEO and the consumer experience online. As having large product photos can make your pages load a lot more slowly which may annoy the consumers and a potential lose of sale. Since faster pages are easier for search engines to index, this can also hurt your SEO credibility.
Reducing the file size of your product photos is very easy and can be done via the Save for Web function in Adobe Photoshop. Apple Preview, online image compression tools, or a photo-resizing service can also be used to accomplish this task.
Mobile-friendliness: Product photos render differently on mobile device rather than a desktop browser. That is why it is important to account for both types of consumers with the right sized images. Multiple versions of the same product photos can be resized for use on product pages, as thumbnails etc.
We are experienced in optimizing product photos for online stores built on platforms like Shopify, Magento, WooCommerce etc. Also, we are up to date with the requirements for marketplaces like Amazon, ebay, Etsy etc.
If you want to sell online, consistency, high-quality product photos will always help you to convert more customers. We’ll partner with you to help you meet your goals if you’re not sure how to accomplish the best-looking product photos for your website.